About Nutr
Nutr is a lifestyle and wellness brand on a mission to transform how we make and enjoy plant-based milk. By offering a healthier, more convenient, and cost-effective alternative, Nutr is redefining the dairy-free experience.
At the heart of the brand is the signature Nutr Machine, which allows users to create fresh, nutritious plant-based milk at the push of a button. Complementing this innovation, Nutr Blends provide all-natural wellness boosters designed to enrich plant-based milks with added flavor and nutrition.
Deliverables
Logo & Brand Identity
Packaging Design
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Design Approach
Our approach focused on capturing Nutr’s mission of innovation, wellness, and sustainability through thoughtful design. The logo redesign brings a clean, modern aesthetic that reflects the brand’s forward-thinking and health-conscious values. We refined the visual identity to ensure consistency across all touchpoints, creating a look that feels both premium and approachable.
For the packaging design, we balanced visual richness with clarity, incorporating layered elements, detailed textures, and bold typography to create a dynamic and engaging look. The design highlights Nutr’s natural ingredients while maintaining a strong brand presence, ensuring the products stand out both online and on store shelves. Each element was carefully considered to enhance the unboxing experience.