Clarify your message
Let’s face it, nowadays we are constantly being bombarded with information. If you want people to even notice your brand, it’s crucial that the message you are sending is clear and easy to understand.
How do we do that?
By applying a timeless storytelling technique where we position the client as the hero and ourselves as the guide. If we acknowledge that everyone sees themselves as the protagonist in their own story, we’ll be able to speak to our clients in a way that fits their narrative.
By the end of this quick exercise, we’ll have crafted a clear and compelling message for our clients that resonates with them on a personal level, utilizing the power of storytelling to cut through the noise of information overload.
First, let’s clarify our clients' wants and needs.
What is your client (the hero) looking for as it relates to your business?