Brand Identity

Crafting a cohesive visual identity for your brand

A strong brand identity is crucial for your business's success.

It sets you apart, builds trust, and leaves a lasting impression on your target audience.

Creating a unique and impactful identity requires a comprehensive process involving research, strategy, creativity, and expertise.

Recent work

Working Process

Some Following Steps

Discovery & Research

We’ll have an initial consultation to discuss your brand values, target audience, and design preferences. This will help me get a better understanding of your business and create an identity that accurately reflects your brand. Then I’ll conduct research on your industry and competitors to identify potential design directions.

1 week

Moodboard Collaboration

With all that in mind, I’ll create 2 or 3 moodboards to establish the visual direction for the project and send for review. Your feedback and collaboration will be critical at this stage to ensure that the final design accurately reflects your brand identity.

1 week

Evolving Logo Concepts

After a moodboard is approved, I’ll start sketching different logo concepts that align with what we discussed. Once I’m happy with the sketches, I’ll translate them into digital form and test the viability of each concept. I’ll then send the logo design concepts to you for review.

1 week

Refine and Deliver

Once we’ve agreed on the final logo, I’ll work with you to refine it and make any necessary adjustments. To complete, I’ll prepare all the final files included in the package and send them to you. Please see ‘Deliverables’ for detailed information.

1 week

Deliverables

Layered source vector files, layered EPS/PDF files

A style guide is a document that outlines the design elements and guidelines used in the project, such as typography, color palettes, and imagery. It helps ensure consistency in the brand’s visual identity across different mediums. 

These are visual representations of the design concepts for the client to review and approve before the final product is produced.

These can include custom icons, patterns, or other visual elements that complement the brand identity and can be used across various mediums.

Business cards and letterhead included

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